Three years of Sera & Mattina. A reflection on the vision that started it all, the intention behind our formulas, the community that has grown alongside us, and what lies ahead.
October 23rd marks three years of Sera & Mattina. What began with a desire to create wellness products that meet the needs of everyday life has grown into a brand built on thoughtful formulations, ingredient transparency, and a belief that taking care of yourself should feel both intentional and attainable.
To mark this milestone, we sat down with our founder, Chelcie, to reflect on the experiences that inspired Sera & Mattina, the standards that continue to shape our products, and the trust of the community that has helped us grow. From the importance of choosing ingredients with purpose to creating wellness essentials that fit naturally into daily routines, Chelcie shares what has stayed true over the past three years, what she's learned along the way, and her vision for the future of Sera & Mattina.
Three years ago, you had a vision for Sera & Mattina. What inspired you to bring it to life, and what did you hope the brand would become?
I’ve always been the person friends come to for wellness advice and product recommendations, and I started noticing how often the same concerns came up, especially among women: skin, hormones, digestion, bloating, regularity, and sleep. Through my own routines and my work as a health coach, I became really particular about ingredients, sourcing, and formulations. I kept finding products that checked some of my boxes, but never all of them. That’s where Sera & Mattina began: creating products that addressed those everyday concerns and that I felt completely confident taking myself and recommending to other people. I wanted it to become a trusted part of someone’s everyday life, making taking care of themselves feel simpler and more enjoyable.
Looking back on the past three years, what has changed the most, and what parts of your original vision have remained the same?
I think I’ve changed the most. Having a vision and learning how to actually build a business around it are two very different things, and these past three years have taught me so much. I’ve become clearer about who we are, who we’re creating for, and where I want to take the brand. What hasn’t changed is the standard behind it. Ingredient quality, transparency, and creating something useful have always mattered to me. I still ask myself the same question: is this something I would use and confidently recommend to someone I care about?
Sera & Mattina has always been built around intentional wellness. What does that philosophy mean to you, and how does it influence the products you create?
To me, intentional wellness means understanding why you’re doing something and choosing habits you can realistically keep coming back to. It’s taking care of yourself in ways that fit your actual life. That influences every product we create, from the purpose of the formula to the ingredients we choose and how easily it fits into a daily routine. Every ingredient should have a reason to be there. I also believe supplements have a supporting role alongside nourishing food, movement, sleep, and caring for your mind. That bigger picture has always been part of our philosophy.
What has meant the most to you about the community that has grown around Sera & Mattina over the past three years? How have our customers and their experiences shaped the brand along the way?
The trust means the most to me. Someone choosing a product we’ve created, making it part of their routine, and then recommending it to a friend is such a personal thing. So much of our growth has come through word of mouth, and I’m really grateful for that. Our customers also help me understand what matters most in everyday use: what feels easy, what needs more explanation, and what people want support with. That keeps me connected to why I started and helps guide how we communicate and grow.
For someone discovering Sera & Mattina for the first time, what would you want them to know about the brand, its values, and the role you hope it can play in their everyday lives?
I’d want them to know how much thought goes into what’s inside each product. We care about ingredient quality, clear formulations, and third-party testing, and we don’t hide behind proprietary blends. Those details matter because you deserve to understand what you’re taking. But the experience should still feel simple. My hope is that Sera & Mattina becomes a brand you feel comfortable turning to for thoughtfully made daily essentials and clear, useful education. Something that fits naturally into your routine and helps you feel more confident in your choices.
As Sera & Mattina continues to grow, what are you most excited about sharing with the community, and what can people look forward to in the year ahead?
I’m excited to keep making wellness feel attainable through products that fit seamlessly into everyday life. I believe in bio-individuality, so everyone has their own unique needs, but there are also so many foundations we share. Finding ways to support those common needs, with products that can benefit a broad range of people, is a big goal of mine. That’s what our best sellers have continued to do, and I’d love to create more of those everyday essentials. Looking ahead, I want to keep building on that approach: thoughtful products and attainable lifestyle changes that feel easy to make part of your routine.
Three Years of Building With Intention
Three years in, the intention behind Sera & Mattina remains at the heart of everything we do: creating thoughtfully formulated wellness products that make taking care of yourself feel simpler, more approachable, and more intentional.
What began as a vision has grown into a community we're incredibly grateful for. To everyone who has supported us from the beginning, discovered us along the way, or is just finding us today, thank you for being part of our story. As we look ahead, we're excited to continue building on that original vision, creating with purpose, and finding new ways to make everyday wellness feel meaningful. Here's to three years of Sera & Mattina, and everything still to come.
xx
